Two ticketed sessions on each day
The San Francisco Coffee Festival runs Saturday 7 November and Sunday 8 November 2026 in the Festival Pavilion at Fort Mason Center for Arts and Culture, 2 Marina Boulevard. One clock serves both days. Session 1 Early Admission opens at 9 a.m. Session 1 General Admission runs 10 a.m. to 1 p.m. A service break runs 1 p.m. to 1:30 p.m. Session 2 General Admission runs 1:30 p.m. to 4:30 p.m. All service stops 15 minutes before the end of each session, so service closes at 12:45 p.m. in Session 1 and at 4:15 p.m. in Session 2.
Six talks a day on the Coffee Convos stage
Coffee Convos runs six sessions on each day. Saturday Session 1 carries talks at 10:15 to 11 a.m., 11:15 to 11:45 a.m. and 12 to 12:30 p.m. Saturday Session 2 carries talks at 1:45 to 2:15 p.m., 2:30 to 3:15 p.m. and 3:30 to 4 p.m. Sunday Session 1 repeats the three morning slots. Sunday Session 2 runs 1:45 to 2:15 p.m., 2:30 to 3:15 p.m. and 3:30 to 4:15 p.m. The organiser notes that speakers, schedule and topics can change with availability.
Who takes the stage
The organiser names the speakers against each Coffee Convos slot. Jen Apodaca of Mother Tongue Coffee takes the 11:15 a.m. slot on the Saturday with a session on coffee taste and smell, the flavour wheel and retail bag descriptions. Chris Kornman of Royal Coffee follows at noon with a fermentation tasting. Eileen Rinaldi, founder of Ritual Coffee, sits for a fireside chat in the Saturday afternoon session.
The Saturday afternoon session also lists Jasraj Singh Sangha of Roaming Bean Coffee moderating a panel of local industry figures at 1:45 p.m., a conversation with Chris Baca of Cat and Cloud, and a panel on matcha and chai brands moderated by Eijiro Tsukada of Cuzen Matcha and Stonemill Matcha.
The Sunday line-up
Sunday Session 1 opens at 10:15 a.m. with the UC Davis Coffee Center on its research programme. Kenneth Davids, longtime editor of Coffee Review, takes 11:15 a.m. with a session on the language of taste. A panel on new cafe owners at noon is moderated by Lea Sabado of Excelsior Coffee. Sunday Session 2 brings a discussion of coffees from Asia at 1:45 p.m., Erin Schaeferle of Mr Black on coffee in cocktails at 2:30 p.m., and Devorah of Equator building a cafe drink with the audience at 3:30 p.m.
The break belongs to the food trucks
The service break runs 30 minutes and carries no service inside the pavilion. The organiser directs attendees to the food trucks outside and asks that roasters be given the break to rest. Food is not included in the ticket and is available for purchase. The published vendor list runs Third Culture Bakery, Le Waf, Avotoasty, Lilikoi Boba Cafe, Cochinita and Cousins Maine Lobster, with more to be announced. Coffee tastings from the vendors are included in the ticket, and the organiser permits a reusable mug.
Arriving by transit
The campus entrance sits off Marina Boulevard at Buchanan Street. MUNI lines 28, 30, 30X, 43 and 49 serve the campus, and Golden Gate Transit stops at Lombard and Fillmore Streets. The festival's own venue page sends readers to Fort Mason's planning page for the trip.
The car stays off campus overnight
Fort Mason runs paid parking with event-day rates at $6 for up to one hour, $12 for one to two hours, $18 for two to three hours, $24 for three to four hours and $30 beyond four hours. Fees are in effect from 7 a.m. to midnight daily, and the lot fills on occasion. Fort Mason states that overnight parking is not permitted. A reader attending both days and driving in cannot leave the car on campus between the Saturday and the Sunday.
Terms that decide the day
Each entry requires a ticket because of venue capacity. A pass is valid only for the date purchased and the session purchased, and it must be redeemed inside that session window or it is forfeited. The offer is final sale and nonrefundable. Session transfers sit at the organiser's discretion and are never permitted within 48 hours of the event start. Children under 13 need no ticket and must come with an adult. The event runs indoors and continues regardless of weather, and pets are prohibited apart from qualified service animals.
Saturday or Sunday
The organiser states that vendors are the same on the two days and that panel topics and entertainment performances change between them. Saturday Session 1 features Jermaine and Session 2 Mae Powell. Sunday Session 1 features Tom Quell and Liv Belda and Session 2 Top Chefs and Kelsey Kindall. The organiser names this edition the 10th annual and the official kickoff to the 10th Annual SF Coffee Week.