The lecture grid across four show days
The San Francisco Fall Show opens Thursday 15 October 2026 and closes Sunday 18 October. The Festival Pavilion at Fort Mason Center for Arts & Culture, 2 Marina Blvd, holds the fair. Eleven lectures sit inside the four days.
Show hours run 10:30 a.m. to 7:00 p.m. Thursday through Saturday. Sunday runs 11:00 a.m. to 5:00 p.m.
The published grid reads Thursday 11:00 a.m., 2:30 p.m. and 4:30 p.m. Friday holds the same three slots. Saturday runs 11:00 a.m., 2:30 p.m. and 4:00 p.m. Sunday carries two, at noon and 2:00 p.m.
Thursday and Friday hold the same three slots
Both days open at 11:00 a.m., three and a half hours before the second session. The middle session starts at 2:30 p.m. The last starts at 4:30 p.m., two and a half hours before the floor closes.
Thursday's first session is "Fashioning a Life in Style," with Zac Posen and Ken Fulk, moderated by Stellene Volandes. The 2:30 p.m. session is "Charlotte Moss at Home," with Charlotte Moss in conversation with Suzanne Tucker. "Collected & Cultivated" fills 4:30 p.m., a panel with Cathy Kincaid, Elizabeth Lawrence and Scott J. Sottile.
Friday's 11:00 a.m. session, "Grown & Gathered," pairs Meg Braff and Christine Gachot with Mish Tworkowski. "The Crossroads of Craftsmanship, Art & Design" runs at 2:30 p.m. with Joan Craig, Geoffrey De Sousa, Marissa Geoffroy and David Harber. "A Sense of Place, A Life Collected" closes the day at 4:30 p.m. with Young Huh, Madeline Stuart and Nathan Turner.
Saturday moves the last session to 4:00 p.m.
The 11:00 a.m. and 2:30 p.m. slots hold on Saturday. The third session starts at 4:00 p.m. and leaves three hours to the 7:00 p.m. close.
"The Dialogue of Design" opens Saturday with Anne Fairfax, Ed Hollander and Emily Summers. "The Gold Standard" runs at 2:30 p.m. with Jay Jeffers and Richard Beard in conversation with Suzanne Tucker. "The Collector's Eye" closes with Dan Fink, Rush Jenkins and Sean Anderson.
Sunday runs two sessions on a six-hour floor
The floor opens at 11:00 a.m., one hour before the noon session. "San Francisco Strong" pairs Anu Jain and Christopher Roy. "Building Exceptional Collections" starts at 2:00 p.m. with Timothy S. Adams, Douglas Wright and William Peace, three hours before the 5:00 p.m. close.
Where the gaps fall
Three windows repeat across the week. The morning window runs from 11:00 a.m. to 2:30 p.m., three and a half hours, on Thursday, Friday and Saturday. The midday window runs two hours on Thursday and Friday, ninety minutes on Saturday and two hours on Sunday, measured between published start times. The late window runs two and a half hours on Thursday and Friday and three hours on Saturday and Sunday, measured from the final start to the floor close.
Nine of the eleven sessions list a book signing in the Authors' Alcove straight after the lecture. The Thursday 11:00 a.m. session and the Sunday noon session list none. The nine signing blocks name twenty-four titles in all, from Charlotte Moss on "Charlotte Moss: At Home in Virginia" to the four books signed after Thursday's 4:30 p.m. panel.
Two tickets for four days
A lecture needs a show ticket and a lecture ticket. Tickets allow re-entry across the show days. The fair's own ticket page publishes no price. Eventbrite's listing for the show days and lectures carries an aggregate offer from $23.18 to $55.20.
The Opening Night Gala falls on Wednesday 14 October. The booking system's page heads itself "Wednesday October 14, 5:00pm" and lists entry at 5:00 p.m. for the Visionary, Connoisseur and Collector tiers, at 6:00 p.m. for the Enthusiast tier and at 7:00 p.m. for the Supporter tier. Four tiers carry lecture tickets. Visionary and Connoisseur include complimentary tickets to all lectures with reservations. Collector carries some lectures and Enthusiast carries two.
Campus options inside the gaps
The venue's Sunday farmers market runs 9:30 a.m. to 1:30 p.m. in the parking lot, free, rain or shine, with more than 50 family farmers and food purveyors. On the Sunday show day it opens an hour and a half before the floor.
The Fort Mason Night Market lists Friday 16 October among its 2026 dates, running 5:00 to 10:00 p.m., free and open to all ages. Friday 16 October is the second show day. The night market opens at 5:00 p.m. and the floor closes at 7:00 p.m., two hours of overlap. The market brings more than 60 craft vendors curated by West Coast Craft and nearly 30 food and beverage vendors curated by Off The Grid.
One published clock differs
Eventbrite lists Thursday 15 October 10:00 a.m. to 7:00 p.m. The organisers publish 10:30 a.m. to 7:00 p.m. for the same day.