Ferszt takes the My Touring desk
Ignite Travel Group has appointed Mark Ferszt general manager of My Touring, the guided-touring brand the group launched as a standalone business in August 2026. Travel Weekly Australia carried the appointment on 15 October 2026. Travel Daily followed on 16 October 2026.
The move is a promotion. Ferszt joined the group in January 2022 and worked on the holiday portfolio before the touring brief. He now holds product, commercial and operational strategy for the division.
His travel career runs from 2000. Before he joined Ignite he supplied the company for 14 years.
Ryan Thomas, chief executive officer of Ignite Travel Group, said Ferszt had been instrumental in building the holiday package product and in identifying opportunities that shaped My Touring.
Thomas said Ferszt brings a deep understanding of the travel industry and strong product expertise to the next phase of the division.
What the division sells Australian travellers
My Touring sells multi-day guided holidays. At launch the brand held 68 packages on sale and reported more than 100,000 customers toured to date. Its destination list covers Europe, Japan, China, South America, Africa, North America, Australia and New Zealand.
Karryon reported the launch on 7 August 2026. Rod Carrington, chief commercial officer at Ignite Travel Group, said the group has become one of the fastest growing tour operators in the market.
Demand at home is measurable. Karryon put the number of Australians taking multi-day coach tour holidays each year at around 500,000-plus.
Travel Weekly reported 10 new Premium and Small Group packages after launch. The same outlet reported that the brand’s China Silk Road package sold out within four weeks of launch.
Ferszt said the touring business has grown over the past few years and that a large opportunity sits ahead as more Australians look to explore the world through touring.
The China figure is the employer’s own figure
Two trade titles report a 50 per cent lift in sales to China since the August launch. The figure comes from Ignite Travel Group. No Ignite Travel Group release carrying the number was located, so it rests on the company statement.
Family touring is the sellable line
My Touring runs a Family Touring Collection for the premium family market. Karryon listed a 10 Day Japan Family Theme Parks Tour, an 11 Day China Great Wall, Warriors and Disneyland Family Tour, and a 12 Day South Africa Family Tour.
The newest addition is an 11 Day Family Europe Theme Park Tour. It bundles passes to Harry Potter World, LEGOLAND and Disneyland Paris, the first time the group has combined the three in one itinerary.
The brand also reports appetite for longer trips. Karryon reported that 60 per cent of customers who booked South America extended to the Galapagos Islands on an additional six-day tour. That extension takes the journey to 26 days.
Accreditation and the group behind the brand
My Touring is accredited through the Australian Travel Industry Association, which merged with the Council of Australian Tour Operators.
Ignite Travel Group is owned by Flight Centre. Karryon described the group as one of the largest corporations on the Gold Coast, with more than 350 staff, and reported plans to grow the package count over the next 12 months.
Thomas said the launch completes a three-brand structure. My Holiday covers hotel and resort packages, My Cruises covers cruise, and My Touring covers guided holidays.
What a group planner takes from it
My Touring now has a general manager with product, commercial and operational authority. Group enquiries, trade terms and itinerary changes route through one desk.
Ask Ignite Travel Group for the current package count and for seat-holding terms on the Family Touring Collection. Both figures move. The 68-package count comes from the 7 August 2026 launch report, and the group plans to add packages over the next 12 months.
The China growth figure and the 100,000 customer count are the operator’s own reported figures. Request current numbers before quoting either in group documentation.