The agreement
GetYourGuide and the Singapore Tourism Board signed a two-year memorandum of understanding on 15 October 2026. The memorandum covers the development, distribution and promotion of Singapore tourism experiences to international travellers.
Both parties signed in Berlin, at GetYourGuide headquarters. Johannes Reck signed as GetYourGuide chief executive and co-founder. Melissa Ow signed as Singapore Tourism Board chief executive.
The agreement is GetYourGuide's first international destination marketing partnership outside Germany. TTG Asia reported it on 16 October 2026 at 12:42 Singapore time.
Three workstreams
The memorandum names three areas. The parties share market insights. They develop tourism products with Singapore stakeholders. They run joint marketing activities.
Market insights
Both organisations will exchange data on traveller preferences and demand, and use it to target improvements to Singapore's offerings. Ask a Singapore supplier which demand findings from the partnership reached them. A supplier inside that exchange sells into the international segment the memorandum targets.
Product development
GetYourGuide and the board will work with tourism stakeholders and experience providers on new tours and on revisions to existing products. A supplier that joins has its product built for an international booking audience and listed on the platform.
Request the revised product sheet before you build a programme. Confirm the group size, the duration and the operating days on the sheet the supplier submits.
Joint marketing
The parties will explore joint marketing to raise the visibility of Singapore attractions among international visitors. Ask a supplier whether its activity sits on the campaign list. Ask when the campaign runs.
What a Singapore supplier gets
The memorandum is intended to bring Singapore tourism businesses GetYourGuide's international customer base, and to widen the platform's Singapore catalogue. A listed supplier gains a distribution channel. A group planner gains a wider catalogue from suppliers already selling to that audience.
Three checks before a group booking
Confirm the activity sells to international travellers through GetYourGuide. Ask whether the supplier joined the product development workstream and what changed in the tour. Ask whether the activity appears in a joint marketing push and when that push runs.
Record the three answers against the supplier file. They tell you which Singapore activities carry the partnership behind them.
What the memorandum leaves open
The term is two years. The releases name the signatories, the signing location, the three workstreams and the two intended outcomes. They publish no start date, no financial value and no booking target.
The two statements
Reck said: “At GetYourGuide, we look forward to connecting Singapore’s attractions and experience providers with global travellers looking to discover the best of what a destination has to offer.”
Ow said: “This MoU with GetYourGuide gives us a powerful channel to reach global travellers while creating opportunities for our tourism businesses to grow their international reach. We look forward to welcoming more travellers to discover what makes Singapore truly special.”