What the parcel carries on paper
Parcel F is a planned 61-story tower at 542 Howard Street in San Francisco. The project tracker Markets of Tomorrow records 180 hotel keys and 165 residences on the parcel, names Pelli Clarke & Partners as the design firm, and lists the status as announced. The expected opening date is recorded as to be determined.
The developers on the file are Hines, Urban Pacific Development and Goldman Sachs Asset Management. The tracker places the tower mid-block in the Transbay district.
The pedestrian link the plan carries
The plan connects the building to the elevated Salesforce Park by a pedestrian sky bridge. Salesforce Park sits seventy feet above the Grand Hall and runs the length of the transit centre's nearly four-block stretch.
The Transbay Joint Powers Authority owns and operates the transit centre and the park. The authority publishes the park at 5.4 acres, with 600 trees and 16,000 plants across 13 botanical feature areas and a half-mile loop path.
Ned Kahn's Bus Fountain runs 247 geysers across more than 1,200 feet, triggered by sensors in the bus deck below.
The authority publishes park hours of 6 a.m. to 9 p.m. from 1 May to 31 October and 6 a.m. to 8 p.m. from 1 November to 30 April, and states that the hours are subject to change.
Why the tower cannot anchor a programme
The tracker records that Parcel F never broke ground, the site as undisturbed and listed for sale, the developer as facing a penalty from the Transbay Joint Powers Authority, and the tower as pre-construction.
SF YIMBY carried the Rosewood announcement for the tower on 10 September 2021. Its 2 December 2021 piece records a construction start scheduled for the first quarter of 2022. The tracker's own timeline chip reads 2024 as the announcement estimate, a date the September 2021 coverage precedes.
A tour operator builds a programme on a room count, a brand and a date. Parcel F supplies a room count and a brand, and no date.
The hotels trading near the parcel today
Seven hotels near the parcel trade today. Each distance below is a straight-line measurement from 542 Howard Street resolved through OpenStreetMap, and a walking route runs longer.
The Palace Hotel at 2 New Montgomery Street sits 1,390 feet away. The San Francisco Marriott Marquis at 780 Mission Street sits 2,303 feet away. The Omni San Francisco Hotel at 500 California Street sits 2,627 feet away. The InterContinental San Francisco at 888 Howard Street sits 3,053 feet away. The San Francisco Marriott Union Square at 480 Sutter Street sits 3,289 feet away. Hotel VIA at 138 King Street sits 3,564 feet away. Hotel Nikko San Francisco at 222 Mason Street sits 3,604 feet away.
Each of the seven operates today.
What the transit centre gives an arrival
The Salesforce Transit Center and its roof park sit 482 feet from the parcel. The Moscone Center complex on Howard Street sits 1,854 feet away, Union Square 3,004 feet and the Ferry Building 3,081 feet. Each figure is a straight-line measurement from the same resolved point.
What the roof park offers on foot
The authority publishes its permit categories. A group of 26 to 150 people that needs no private space, serves no alcohol and arranges nothing beyond a simple activity such as a picnic requires a TJPA gathering permit at no fee. Groups of 25 or fewer need no permit.
Advertised performances, exhibitions, amplified sound and other organised programming sit under the private event or experiential activation permit categories instead.
The Central Lawn carries a capacity of 150 people and the Wetlands Garden 50, and the authority rents both.
Where a 2027 programme can stand
An itinerary on these blocks rests on the transit centre beneath the park, the park on the roof, the convention complex a third of a mile west along Howard Street, and the seven trading hotels inside two thirds of a mile.
Parcel F enters the programme as a piece of skyline a group can see from the park. It cannot supply a room block. No construction start and no opening date are recorded, and the tracker lists the expected opening as to be determined.